Websites and Google profiles for trade shopsRough-In
For a shop that needs the basics done right.
$1,200one time
Regular price $1,500
- Logo
- 1-page website
- Google profile built to rank
- Review kit
- Owner's Manual and walkthrough
Ready in about 4 weeks
Start with Rough-InOne price. Everything included.
Pick the package that fits your shop. Every one includes a Google profile built to rank, a review kit, and training so you can run it yourself. Shops in southeast Wisconsin also get an on-site kickoff and photo session. Or keep us on a monthly plan, and we'll run it for you.
Founding Shop pricing: the first 5 shops get these prices in exchange for a testimonial, a short case study and permission to show the work. After that, prices go to $1,500, $2,900 and $4,500.
Most shops pick this
Finish Work
For a shop ready to look established.
$2,500one time
Regular price $2,900
- Everything in Rough-In
- 5-page website with a pricing page
- Facebook and Instagram setup
- 12 proof posts for your first 30 days
Ready in about 6 weeks
Start with Finish WorkTurnkey
For a shop that wants it all handled.
$3,900one time
Regular price $4,500
- Everything in Finish Work
- 24 proof posts for 60 days
- 4 short videos from your clips
- 100 printed review cards
- Check-in calls at 30 and 60 days
Ready in about 9 weeks ยท pay in 3 parts if you'd like
Start with TurnkeyEvery package: 50% to start and 50% at handoff, after a punch-list call where you sign off on the work. Turnkey can be paid 40% / 30% / 30%.
Bigger shop or more than one location? We'll quote a Custom Build, starting at $6,000. Ask for a quote
Just need a logo? The Logo & Truck Kit.
A logo that works on a truck door, a yard sign and a shirt, with every file yours to keep.
The full $650 counts toward any website package within 90 days.
Logo & Truck Kit
$650 one time
- 2 logo directions, then 1 refinement round
- Colors and fonts chosen for your shop
- Print-ready files for a truck door, yard sign, business card and shirt
- Every file is yours
- Ready in about 2 weeks
Side by side
| What you get | Rough-In | Finish Work | Turnkey |
|---|---|---|---|
| Logo (2 directions, then 1 refinement round) | Yes | Yes | Yes |
| Website | 1 page | 5 pages: Home, Services, Pricing, About, Contact | 5 pages |
| Google profile built to rank | Yes | Yes | Yes |
| Review kit: short link, ask scripts, reply starters | Yes | Yes | Yes |
| Facebook and Instagram setup | No | Yes | Yes |
| "Know your numbers" session and a pricing page | No | Yes | Yes |
| Proof posts from your own jobs | No | 12 posts, 30 days | 24 posts, 60 days |
| Short videos from your clips | No | No | 4 |
| Printed review cards | No | No | 100 |
| Check-in calls at 30 and 60 days | No | No | Yes |
| Owner's Manual, walkthrough video, Keys Checklist | Yes | Yes | Yes |
| First month of the Tune-Up Plan | Included | Included | Included |
| Ready in about | 4 weeks | 6 weeks | 9 weeks |
Your domain and website platform bill you directly, usually $5 to $25 a month, depending on the platform you pick. You'll know the exact number before you start.
Our guarantees
- Ownership: if anything we set up isn't in your name, we fix it free, any time.
- Deadline: if we miss your handoff date and the delay is ours, 10% of the package price comes off your final payment.
- Logo: if you don't like either direction, we refund the $400 logo portion and finish the rest with your current logo.
We never promise rankings, calls or review counts. No one can honestly guarantee those.
Not included
- Paid ads of any kind
- Posting after your included period, unless you pick a monthly plan
- On-site photography outside southeast Wisconsin (there we build from your photos and clips)
- Domain, platform, email and printing fees
- Online booking, payments, online stores or software hookups (we can link to Jobber, Housecall Pro and similar)
- Moving an old site's blog, pages or email accounts
- Getting back accounts a past provider controls (we'll show you how to ask)
- Trademark searches or registration
Rather we run it for you?
You own everything either way. Run it yourself with free how-to help, or pick a plan. Plans are month to month: cancel anytime and keep everything. Every build includes your first month of the Tune-Up Plan free, and you're never billed for a plan unless you say yes.
Tune-Up Plan
$249/month
- Replies to every Google review within 2 business days
- 4 Google posts and fresh photos each month
- Hours and holiday updates
- Up to 30 minutes of website changes
- A one-page monthly report
On Call
$649/month
- Everything in the Tune-Up Plan
- 12 Facebook and Instagram posts a month from your job photos
- Review-request texts sent from your job list
- Up to 1 hour of website changes
- A seasonal promotion
- A 30-minute strategy call every quarter
Pay any plan for a year up front and get 12 months for the price of 10.
Once a year: the Model Year Update
$595, once a year, no subscription. Each year we refresh your photos, prices and services, check your Google profile, and update your Owner's Manual for the new model year. Good for owners who'd rather not have a monthly bill.
Free help, plan or not
| Help | Cost |
|---|---|
| How-to questions about what we built | Free, for as long as you're in business |
| Fixing something we built wrong | Free, always |
| Small changes (text, a photo, hours) | Free for 90 days, up to 1 hour total; then $100/hour in 15-minute steps |
Add-ons
| Item | Price |
|---|---|
| Extra website page | $150 |
| Hiring page | $150 |
| Pricing section for Rough-In | $250 |
| Extra logo round | $100 |
| 30 more days of posts | $450 |
| Short video | $75 |
| Print file (truck, sign, card) | $75 |
Not sure which one fits?
Start with a free 2-minute review of your Google listing and website. Then we'll talk about which package, if any, makes sense.