Rough-In
For a shop that needs the basics done right.
$1,200one time
Regular price $1,500
- Logo
- 1-page website
- Google profile built to rank
- Review kit
- Owner's Manual and walkthrough
Ready in about 4 weeks
See what's included
Websites • Google • Branding
We build it. You own it.
Stop renting your website.
One price. You own everything. We teach you to run it. Logo, website and Google profile for trade and landscape shops, with no contract and no monthly fee unless you choose one.
- 100%in your name, every account
- $0a month, unless you choose a plan
- 13 people, 8 trucksthe shop I ran before this
Built by someone who ran a trade shop.
I'm Janie Vick. I co-owned and ran a septic service company with 13 employees and 8 trucks. I built its website and learned firsthand what makes the phone ring: a strong Google listing, steady reviews and a call button customers can find.
I also know the slow season. When work tapers off, the bills don't. Monthly marketing fees, software subscriptions and website plans that seemed manageable during the busy months add up quickly when the schedule is light.
That's why Keys Included works differently. You pay once, you own everything, and you work directly with someone who understands how a trade business runs, not a large agency that treats your shop as one more account.
More about meMost contractor websites are rented. Yours shouldn't be.
A lot of marketing companies rent you your website by the month. Try to leave, and some keep the site, the domain or even your Google profile.
A rented website
- A monthly fee for as long as you have it
- The site and domain are in their name
- Your Google profile is on their account
- Leave, and you start from scratch
- You call them for every change
Keys Included
- One price, paid once
- Every account created in your name
- You hold the top role on your Google profile
- Leave anytime and keep everything
- You get trained to change it yourself
Most calls don't start on your website, either. They start on Google, where customers read your reviews, look at your photos and check your prices. So that's where we start too.
The Keys Promise
You own it.
Every account is created by you, in your name. We never ask for your passwords.
One price, up front.
No contract, and no monthly fee unless you choose one.
We teach you to run it.
An Owner's Manual, a recorded walkthrough and a 15-minute weekly routine.
Free how-to help.
Questions about what we built, answered within 2 business days, for as long as you're in business.
Pick a package. Pay once. Own it.
Every package includes a Google profile built to rank, a review kit, and training so you can run it yourself.
Founding Shop pricing for the first 5 shops, in exchange for a testimonial and a short case study.
Most shops pick this
Finish Work
For a shop ready to look established.
$2,500one time
Regular price $2,900
- Everything in Rough-In
- 5-page website with a pricing page
- Facebook and Instagram setup
- 12 proof posts for your first 30 days
Ready in about 6 weeks
See what's includedTurnkey
For a shop that wants it all handled.
$3,900one time
Regular price $4,500
- Everything in Finish Work
- 24 proof posts for 60 days
- 4 short videos from your clips
- 100 printed review cards
- Check-in calls at 30 and 60 days
Ready in about 9 weeks · pay in 3 parts
See what's includedFrom first call to keys in hand.
- 1
Free 2-minute review
Send your shop's name. I record a short video showing the three things I'd fix first on your Google listing and website.
Within 2 business days - 2
Kickoff
We talk through your services, area and customers. In southeast Wisconsin, I come to your shop and take photos of your trucks, crew and work.
Week 1 - 3
We build it
You create the accounts in your name and invite me. I build your logo, site and Google profile, and you approve everything before it goes live.
4 to 9 weeks - 4
You get the keys
A walkthrough, an Owner's Manual and a 15-minute weekly routine. Everything stays yours, with no contract.
Handoff day
See what a finished site looks like.
We keep client work private. These sample sites for made-up shops show the kind of work you get.
Plumbing
Roofing
LandscapingQuestions owners ask first.
Straight answers. More on the FAQ page.
Is there really no monthly fee?
Not unless you choose a care plan. You pay your domain and website platform directly, usually $5 to $25 a month depending on the platform, and those accounts are in your name.
What if I'm not good with computers?
That's who this is built for. You get a written Owner's Manual, a recorded walkthrough and a 15-minute weekly routine. If you'd rather not touch it, a monthly plan covers it.
Do you come to my shop?
Yes, if you're in southeast Wisconsin. Outside that area, we work by phone, email and a shared screen, and I build from photos you send.
What happens if I want to leave?
Nothing changes. Every account is already in your name, so there's nothing to transfer and no exit fee.
Want to know what's costing you calls?
Send your shop's name. I'll record a free 2-minute video of your Google listing and website, with the three things I'd fix first. You can fix them yourself.
